The global market of counterfeit goods is estimated to be worth more than $450 billion, with counterfeit fashion making up a significant portion of this number. While many consumers who purchase knockoff designs do not realize they are supporting the spread of fakes, they are nonetheless voting with their dollars.
Italian fashion brand Diesel recently launched a "one-of-a-kind, limited-edition Deisel knock-off collection" and promoted it with a pop-up in New York City just ahead of New York Fashion Week. The store selling genuine, high-quality Diesel clothing items gave consumers the chance to snag a bargain on Canal Street—as long as they were willing to wear items branded with “Deisel.”
The store at the intersection of Canal and Broadway recently had its grand reopening, giving even more consumers the chance to get their hands on authentic branded knockoff items for a limited time.
According to Diesel founder Renzo Rosso, more than a million counterfeit Diesel goods are sold annually around the world; as he puts it: “Why can’t we play with this problem that we have?’”