Luxury skincare brand Babor teamed up with a nonprofit organization for female empowerment to create a completely unretouched skincare campaign. The company has announced that 50% of the sales will go toward supporting the All Woman Project.
Although the concept of unretouched skincare campaigns isn't new, it is really important for beauty companies to remind consumers of unrealistic standards, popularized by fashion magazines and celebrities in the early 2000s. In the campaign, the models vary in age, weight and skin tonalities. Their "imperfections" are proudly highlighted instead of concealed behind impossible standards. From adorable freckles to voluptuous curves, each participating model has unique features and a radiant smile on her face.
With this campaign, Babor and the All Woman Project create an inclusive environment, in which women feel empowered and confident to love themselves, as well as comfortable their own skins.