Luxury skincare brand Babor teamed up with a nonprofit organization for female empowerment to create a completely unretouched skincare campaign. The company has announced that 50% of the sales will go toward supporting the All Woman Project.
Although the concept of unretouched skincare campaigns isn't new, it is really important for beauty companies to remind consumers of unrealistic standards, popularized by fashion magazines and celebrities in the early 2000s. In the campaign, the models vary in age, weight and skin tonalities. Their "imperfections" are proudly highlighted instead of concealed behind impossible standards. From adorable freckles to voluptuous curves, each participating model has unique features and a radiant smile on her face.
With this campaign, Babor and the All Woman Project create an inclusive environment, in which women feel empowered and confident to love themselves, as well as comfortable their own skins.
Key Themes Behind This Trend
- Unretouched Campaigns
- More beauty companies are creating unretouched campaigns to promote a healthier and more inclusive body image
- Nonprofit-commercial Partnerships
- The collaboration between Babor and the All Woman Project showcases the potential of nonprofit-commercial partnerships for social impact
- Diversity and Inclusion
- Beauty brands are recognizing the importance of diversity and inclusion in their campaigns and marketing strategies for a more authentic and relatable connection with consumers
Where This Applies
- Skincare
- Skincare companies can innovate by promoting a healthier and more inclusive image of beauty and wellness, tapping into the increasing demand for authenticity and social responsibility
- Nonprofit
- Nonprofit organizations can explore commercial partnerships to increase their reach and impact, while maintaining their social mission and values
- Fashion and Beauty
- Fashion and beauty industries can disrupt the traditional beauty standards by featuring diverse and unretouched models in their campaigns, creating a more inclusive and empowering message for consumers
