Fashion branding towards men often focuses on "macho" and non-sentimental stereotypes, however the Haggar Clothing Company's Haggar Hall of Fame campaign takes a very different approach.
The commercial features participants, ranging from children to adults in their mid-twenties, being asked questions about their fathers. The children explain the various ways in which their fathers have supported them, while cutting to the fathers themselves. Towards the end of the sentimental commercial, the children and their fathers are brought together, so the latter can tell them in person what they mean to them.
The Haggar Hall of Fame commercial works to upend stereotypical marketing aimed at men and instead, focuses on the positive impact they have on others and the world around them.