Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Authentic Family Commercials

Clean the Sky - Positive Eco Trends & Breakthroughs

Kraft's Ad for Its 'Family Greatly' Campaign Uses Real Family Footage

— February 5, 2018 — Lifestyle
Kraft's Super Bowl commercial was a heartwarming ad that featured real families as part of the brand's Family Greatly campaign. The ad was featured in the third quarter of the game and was a simple 30-second spot depicting adorable families and family moments. What sets this commercial apart is the way in which the photos were sourced and the real-time creation of the ad. To source the photos, Kraft began collecting photo and video submissions via Twitter and Instagram at 6AM EST and ended at 8:30PM. The photos and videos were then stitched together as the ad aired on national television.

This real and adorable commercial is another part of Kraft's larger Family Greatly campaign, which centers on the idea of imperfection. The ad is meant to celebrate parents' concerns about not being perfect, while showing how beautiful these moments of imperfection can be. The idea to use real families was done to connect better to viewers and further instills Kraft as a family-focused company.
Trend Themes
1. Family-centric Advertising - Other brands may follow Kraft's lead and begin using real families in their advertisements to further connect with viewers.
2. User-generated Content - Kraft's use of viewer-submitted photos and videos showcases the potential for other brands to incorporate user-generated content into their advertising campaigns.
3. Imperfection Celebration - The success of Kraft's Family Greatly campaign demonstrates the potential for other brands to embrace imperfection and celebrate real-life moments in their advertising.
Industry Implications
1. Food and Beverage - Other companies in the food and beverage industry may be inspired by Kraft's use of real families in their advertising campaigns and seek to create a similar emotional connection with their audience.
2. Social Media - Social media platforms may be influenced by Kraft's campaign and seek to provide better tools and features to make it easier for brands to collect user-generated content for their advertising.
3. Marketing and Advertising - Kraft's Family Greatly campaign represents a shift in the marketing and advertising industry towards more authentic and emotional storytelling that embraces real-life imperfections and helps brands connect with viewers on a deeper level.
1.2
Score
Popularity
Activity
Freshness