To show some appreciation to its clients for the holiday season and the lead-in to a new year, Central Station developed a festive gingerbread gift box that sidesteps tradition.
While there are many gingerbread gift kits that are designed to share feel-good cheer, this one takes a different approach, promising to satisfy "Anyone Who Ever Wanted to Bite the Head Off Someone at the Agency." As the agency puts it: "We decided that we’d dispel the typical agency gift norms and give our clients what they really want," noting that "fortunately, these Gingerbread Men don’t hold a grudge and the experience won’t leave a bitter taste in your mouth."
The humorous holiday gift for clients are packed inside of a storybook-shaped box, which contains a fearful-looking gingerbread figure.
Image Credit: The Dieline
What's Driving This Trend
- Alternative Holiday Gifts
- Central Station's playful gingerbread gift box for clients shows that alternative holiday gifts can be a hit, instead of traditional gifts.
- Humor in Corporate Gifts
- Central Station's gingerbread gift box demonstrates how adding humor to corporate gifts can add a personal touch.
- Interactive Gift Presentation
- Central Station's storybook-shaped box for their gingerbread gift shows how interactive gift presentation can increase the appeal and desirability of the gift.
Who This Affects Most
- Advertising and Marketing
- Central Station is an advertising agency that innovatively used a playful gingerbread gift box to show appreciation and create a better relationship with their clients.
- Food and Confectionery
- Central Station's gingerbread gift box shows how humor and imagination can set their product ahead of others in the same market
- Packaging
- Central Station's storybook-shaped box for their gingerbread gift does not only add a branding element to the gift but also shows that interactive presentation is an area of potential optimization.
