Old Spice is a brand associated with male grooming products and obscure advertising campaign, but the brand is now looking to expand by offering a new playable class for Dungeons & Dragons. Announced via the brand on Twitter, the role-playing game upgrade allows players to try something different with the classic tabletop game when they're feeling extra confident. The new rules have been created as the 'Gentlemen/Gentle-Lady' class that focuses on qualities such as education, fancy clothing and, of course, grooming.
The new Old Spice Dungeons & Dragons 'Gentlemen/Gentle-Lady' playable class is yet another example of how brands are looking to appeal to consumers through humor and their favorite pastimes to become further engrained in their lifestyle.
Image Source: Twitter (@OldSpice)
What Makes This Trend Stand Out
- Brand Integration in Gaming
- The Old Spice Dungeons & Dragons 'Gentlemen/Gentle-Lady' class demonstrates the trend of brands integrating into popular games to connect with consumers.
- Humor-based Marketing Campaigns
- The announcement of the Old Spice playable class reflects the trend of brands using humor as a marketing strategy to engage with their target audience.
- Expanding Target Demographics
- The creation of the 'Gentlemen/Gentle-Lady' class by Old Spice indicates the trend of brands expanding their target demographics by offering unique products or experiences.
Sectors Adopting This
- Gaming
- The Old Spice Dungeons & Dragons 'Gentlemen/Gentle-Lady' class presents an opportunity for the gaming industry to explore more brand collaborations within their games for increased engagement.
- Marketing and Advertising
- The success of the Old Spice marketing campaign highlights the potential for humor-based marketing strategies to attract and retain consumers.
- Personal Care and Grooming
- The expansion of the Old Spice brand into role-playing games opens up a disruptive innovation opportunity for personal care and grooming companies to explore unconventional marketing channels for product promotion.
