While Salted originally started by selling meal kits through a direct-to-consumer model, the company has now teamed up with Gelson’s and Whole Foods to go the grocery store route instead. This means that as of 2018, consumers will be able to pick up Salted meal kits in 2,000 grocery stores across the country.
The Salted meal kits are packages of prepared ingredients that can be used to make a quick meal at home. Instead of searching through the grocery store for ingredients, consumers simply pick up a Salted cooking kit and then cook the meal at home. Each recipe is designed for easy, stress-free cooking and can be finished in 30 minutes or less.
By offering its handy cooking kits in grocery stores, Salted gives consumers an easy option when it comes to grabbing dinner to go.
Why This Trend Is Growing
- Meal Kit Expansion
- The trend of meal kits expanding to grocery stores offers opportunities for companies to partner with established retailers and expand their distribution channels.
- Convenient Cooking Solutions
- The trend of convenient cooking solutions like Salted's meal kits offers opportunities for companies to create innovative products for busy consumers who want to cook at home.
- Streamlined Meal Planning
- The trend of streamlined meal planning with meal kits offers opportunities for companies to leverage data to provide personalized meal solutions for consumers.
Industries Being Reshaped
- Grocery and Supermarkets
- The grocery and supermarket industry can capitalize on the trend by partnering with meal kit providers to offer more convenient meal options to their customers.
- Food and Beverage
- The food and beverage industry can create innovative meal kit solutions that cater to busy consumers who want to cook at home but lack the time or skills to prepare meals from scratch.
- Data Analytics
- The trend of personalized meal kit solutions offers opportunities for data analytics companies to provide insights into consumer preferences and behavior.
