The Betty Crocker meal kit range is being introduced by General Mills to offer consumers an easier way to prepare a fresh, flavorful meal from the comfort of home.
The kits come in two options for breakfast and dinner including the Sheet Pan Dinner Starter Kits and the Potato Scrambles Kits. The Sheet Pan Dinner Starter Kits come in Lemon Garlic, Teriyaki and Mediterranean Style Balsamic options, while the Potato Scramble Kits come in Ham and Cheddar and Southwest Style Quest varieties.
The Betty Crocker meal kit range is arriving now at a number of retailers in the US at a starting price point of $2.69 up to $2.99. The meal kits build on the popularity of subscription kits and takeout to help consumers craft premium meals with ease.
What's Driving This Trend
- Convenient Meal Kits
- There is an opportunity for more companies to follow General Mill's lead and offer convenient meal kits for different meal times and dietary needs.
- Variety in Meal Kits
- With the success of this diverse meal kit range, there is potential for other companies to develop unique and flavorful meal kit options.
- Subscription-style Meal Kits
- Subscription-style meal kits with weekly rotating menus and easy-to-follow recipes could provide another option for busy consumers.
Who This Affects Most
- Food and Beverage
- This trend is particularly relevant to food and beverage companies who can tap into consumer's desire for convenience and variety in their meals.
- Retail
- Retailers could explore the opportunity of selling their own signature meal kits in-store, or partnering with meal kit companies in the market to offer more options to their customers.
- Logistics and Delivery Services
- Delivery companies or logistics services can explore partnerships with meal kit companies, providing an easy way to deliver weekly prepared meals aimed at busy professionals.
