These Kroger Private Selection meals are here to provide consumers in the US with several ways to enjoy a premium meal on the weeknights without having to commit to extensive preparation. The frozen meals each put seafood ingredients in the spotlight, and can be prepared in as little as seven-minutes in the oven, microwave or air fryer, depending on preferences. The meals come in six options including Ginger Miso Salmon, Tuscan-Style Salmon, Blackened Tilapia, Bourbon Glazed Cod, Four Cheese Sauce Atlantic Cod and Creole-Inspired Mahi Mahi.
Vice President, Our Brand for Kroger Juan De Paoli spoke on the new Kroger Private Selection meals saying, "Simplifying weeknight meals, elevating a family dinner or putting a new spin on a classic seafood favorite, Our Brands' new offerings have something for everyone—no expertise required. From Private Selection, Kroger Brand and Home Chef, enjoy our chef-curated meal solutions."
Why This Trend Is Growing
- Premium Convenience Meals
- Opportunities for luxury dining experiences with minimal preparation time.
- Seafood-centric Frozen Meals
- Innovative approaches to showcasing seafood as a convenient meal option.
- Chef-curated Ready-to-eat Meals
- Potential for high-quality, restaurant-style dishes in the comfort of one's home.
Industries Being Reshaped
- Food & Beverage
- Exploring new avenues for quick and gourmet meal solutions.
- Retail
- Redefining the ready-to-eat market with premium private label offerings.
- Meal Kit Delivery
- Enhancing meal kit options with chef-designed, convenient seafood meals.
