"Casual, non corporate, supermarket, savings and fun experience" are words used to describe this grocer branding concept for Soopa. The project was conceived by Creogram Branding & Digital Agency.
The agency's creative team collaborated to help this food brand set itself apart from competitors with signature illustrations, promotional materials, interior design elements, and even and animated short used to promote its premium products.
Fusing sleek design lines with vivid product symbols, this grocer branding is eye-catching and modern. The brand's understated visual identity embodies sophistication and will appeal to a MIllennial audience. Soopa's branding fuses clean backdrops with colorful illustrations of fruits, veggies, and other food items along with a playful font to tie its theme together.