Know & Love is the new and exclusive store brand product line from Southeastern Grocers and it offers clean-label products at affordable prices. This thoughtfully curated product line spans food, beverage and household categories, all the while steering clear of almost 100 undesirable ingredients like color additives, partially hydrogenated oils and high fructose corn syrup.
Trust and transparency are fundamental traits of this new product line so that consumers can feel good about bringing home products with ingredients that they recognize. When creating the packaging for this line, Southeastern Grocers was intentional about using neuroscience and neuromarketing techniques to create a clean, visually appealing design. Color-coded packaging makes it easy for shoppers to quickly grab the items that match their dietary needs—purple is gluten-free and dark green is plant-based.
Why This Trend Is Growing
- Affordable Clean-label Products
- Disruptive innovation opportunity: Develop cost-effective alternatives to traditional products by offering clean-label options.
- Transparent Packaging Design
- Disruptive innovation opportunity: Utilize neuroscience and neuromarketing techniques to create visually appealing packaging that communicates trust and transparency.
- Color-coded Dietary Packaging
- Disruptive innovation opportunity: Implement color-coded packaging to help consumers identify products that align with their dietary needs more easily.
Industries Being Reshaped
- Grocery Retail
- Disruptive innovation opportunity: Harness the growing demand for affordable clean-label grocery products by providing a wide range of options.
- Food and Beverage
- Disruptive innovation opportunity: Develop clean-label food and beverage products with no undesirable ingredients, catering to health-conscious consumers.
- Packaging Design
- Disruptive innovation opportunity: Incorporate neuroscience and neuromarketing techniques to create packaging that communicates trust and transparency, enhancing the overall product experience.
