Aldi and Instacart recently collaborated in order to try and unseat Amazon's current prominence in the retail world.
Aldi is a German discount supermarket chain that is seeking to overthrow Amazon's power by introducing a grocery delivery service in some cities in the United States. The brand Instacart, which it is collaborating with, is a same-day grocery delivery service. The Aldi and Instacart collaboration is simple enough, with customers requesting deliveries through the Instacart app or via its website, and choosing which products they want delivered – which arrive within the hour.
This collaboration runs in direct competition with AmazonFresh, with the difference being that Aldi is able to offer "exclusive products not found elsewhere."