The creative agency Studio Chapeaux has designed a new brand identity for the Swiss brand Holy Snack, which offers a series of dried superfoods for consumers to enjoy.
The Holy Snack brand offers a variety of dried foods in its packages, including a Mango, Brazil Nuts & Raisin, and a Raisin, Coconut & Cashew. The former is decorated with a bright orange label, while the latter is decorated with a purple one. Both packages feature graphics of a man dressed in various outfits holding a suitcase, which is designed as a transparent square that reveals the contents that the packaging contains.
Holy Snacks' quirky branding makes consumers more likely to purchase the brand's healthy offerings.