The creative agency Studio Chapeaux has designed a new brand identity for the Swiss brand Holy Snack, which offers a series of dried superfoods for consumers to enjoy.
The Holy Snack brand offers a variety of dried foods in its packages, including a Mango, Brazil Nuts & Raisin, and a Raisin, Coconut & Cashew. The former is decorated with a bright orange label, while the latter is decorated with a purple one. Both packages feature graphics of a man dressed in various outfits holding a suitcase, which is designed as a transparent square that reveals the contents that the packaging contains.
Holy Snacks' quirky branding makes consumers more likely to purchase the brand's healthy offerings.
What's Driving This Trend
- Quirky Packaging Design
- Opportunity for brands to create eye-catching and unique packaging that stands out on store shelves.
- Dried Superfoods
- Growing trend of dried superfoods as a convenient and healthy snack option for consumers.
- Brand Personalization
- Increasing demand for brands to create unique and personalized experiences for consumers through branding and packaging.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can innovate by offering a wider range of dried superfood snacks and incorporating unique packaging designs.
- Creative Agencies
- Opportunity for creative agencies to work with food brands to develop quirky and memorable branding and packaging concepts.
- Health and Wellness
- Health and wellness industry can capitalize on the trend of dried superfoods by creating and marketing their own branded versions with distinct packaging.
