Consumers are enticed by unexpected food coloring more than ever as seen with the unicorn food trend, so the Pipsnacks Death Valley Corn Spicy Smoked Mesquite Popcorn plays on this popularity. Made with activated charcoal, the popcorn is blackened in order to create a snack that is dark in coloring and spicy in terms of flavor. This is thanks to the spicy yet sweet mesquite flavors that are used in the recipe to ensure that it tastes just as good as it looks.
The Pipsnacks Death Valley Corn Spicy Smoked Mesquite Popcorn draws inspiration from the desert it shares a name with, but this is also where the popcorn is popped. The founders, Jeff and Jen Martin, went to Death Valley where they popped the corn in the hot desert sun before dousing it in a seasoning inspired by the desert itself.
Key Themes Behind This Trend
- Blackened Food
- Creating unexpected food coloring with activated charcoal could be a disruptive innovation opportunity for snack companies.
- Mesquite Flavors
- Using savory and sweet mesquite flavors in snacks could be a disruptive innovation opportunity in the food industry.
- Inspired by Geography
- Using location-specific ingredients and flavors could be a disruptive innovation opportunity in the snack industry.
Where This Applies
- Snack Industry
- Creating unique and unexpected flavors with unusual ingredients could disrupt the traditional snack industry.
- Seasoning Industry
- Incorporating regional and ethnic flavors into snacks could shake up the seasoning industry.
- Food Coloring Industry
- Innovating with natural food coloring alternatives, such as activated charcoal, could be a disruptive innovation opportunity in the food coloring industry.
