Consumers are enticed by unexpected food coloring more than ever as seen with the unicorn food trend, so the Pipsnacks Death Valley Corn Spicy Smoked Mesquite Popcorn plays on this popularity. Made with activated charcoal, the popcorn is blackened in order to create a snack that is dark in coloring and spicy in terms of flavor. This is thanks to the spicy yet sweet mesquite flavors that are used in the recipe to ensure that it tastes just as good as it looks.
The Pipsnacks Death Valley Corn Spicy Smoked Mesquite Popcorn draws inspiration from the desert it shares a name with, but this is also where the popcorn is popped. The founders, Jeff and Jen Martin, went to Death Valley where they popped the corn in the hot desert sun before dousing it in a seasoning inspired by the desert itself.