Herbie's Herbie Virgin is Branded as the First of Its Kind in the World

 - Jul 18, 2017
References: herbiegin & thespiritsbusiness
Danish gin brand Herbie is proudly launching what it calls "the first non-alcoholic gin in the world."

The non-alcoholic gin spirit is distilled with juniper, apples, lavender and orange peel using the same production methods as the brand's best-selling spirits, minus the alcohol content. Although Herbie produces gin that is popular in the Danish market, CEO Anders Bilgram remarks that "We believe there is a big market for alcohol free alternatives for people who don’t drink or just want to drink less alcohol."

In response to a decreased interest in alcoholic beverages around the world, many alcohol brands are launching non-alcoholic versions of their signature products, including everything from wine to beer. Other examples of brands that are now producing alcohol-free iterations of popular products include Heineken 0.0, Sapporo+ and Budweiser's Prohibition Brew.