Herbie's Herbie Virgin is Branded as the First of Its Kind in the World
Laura McQuarrie — July 18, 2017 — Lifestyle
References: herbiegin & thespiritsbusiness
Danish gin brand Herbie is proudly launching what it calls "the first non-alcoholic gin in the world."
The non-alcoholic gin spirit is distilled with juniper, apples, lavender and orange peel using the same production methods as the brand's best-selling spirits, minus the alcohol content. Although Herbie produces gin that is popular in the Danish market, CEO Anders Bilgram remarks that "We believe there is a big market for alcohol free alternatives for people who don’t drink or just want to drink less alcohol."
In response to a decreased interest in alcoholic beverages around the world, many alcohol brands are launching non-alcoholic versions of their signature products, including everything from wine to beer. Other examples of brands that are now producing alcohol-free iterations of popular products include Heineken 0.0, Sapporo+ and Budweiser's Prohibition Brew.
The non-alcoholic gin spirit is distilled with juniper, apples, lavender and orange peel using the same production methods as the brand's best-selling spirits, minus the alcohol content. Although Herbie produces gin that is popular in the Danish market, CEO Anders Bilgram remarks that "We believe there is a big market for alcohol free alternatives for people who don’t drink or just want to drink less alcohol."
In response to a decreased interest in alcoholic beverages around the world, many alcohol brands are launching non-alcoholic versions of their signature products, including everything from wine to beer. Other examples of brands that are now producing alcohol-free iterations of popular products include Heineken 0.0, Sapporo+ and Budweiser's Prohibition Brew.
Trend Themes
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Non-alcoholic Beverages — The rise of non-alcoholic spirits presents opportunities for innovation in creating creative and sophisticated non-alcoholic drinks and spirits.
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Health and Wellness — Non-alcoholic spirits can be marketed as a healthier alternative to traditional alcoholic beverages, tapping into the growing trend of health and wellness.
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Brand Extension — Alcohol companies can leverage their existing brands and expand their product lines with non-alcoholic alternatives, appealing to a wider audience and diversifying their offerings.
Industry Implications
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Alcoholic Beverages — Existing alcohol companies can create a new revenue stream and tap into the growing non-alcoholic beverage market with innovative non-alcoholic drink options.
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Hospitality — Hospitality businesses can cater to the growing demand for non-alcoholic drinks by creating sophisticated and innovative non-alcoholic beverage menus, providing a differentiated experience for patrons.
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Health and Wellness — The non-alcoholic spirits industry presents a disruptive innovation opportunity for health and wellness companies looking to develop and market new and innovative non-alcoholic drinks that appeal to those looking to live healthier lifestyles.
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