The Lay's Bacon-Wrapped Jalapeño Popper Chips are now available for purchase exclusively from Walmart and come as an indulgent appetizer-inspired snack to pick up this summer.
The limited-edition chips came about from the brand's 'Do Us A Flavor' campaign that takes place each year in order to let consumers choose the next flavor that the brand will create. The flavor, however, didn't make it into the finals for the contest yet was picked up by Walmart given the distinctly complex taste it can offer.
The Lay's Bacon-Wrapped Jalapeño Popper Chips are another release from a snack brand that mimics the taste of a niche food product in order to keep consumers interested in classic products. This increases relevancy for something that has been around for years to reinvigorate interest and spike social media conversation.