Barcelona-based bio-vegan store, 'THELIVINGFOOD,' redesigned its vegan cheese packaging with the help of 'Francesc Moret Studio.'
This packaging concept portrays a conscientious, honest and natural brand identity by using imperfect geometry to distinguish each of the nine cheeses in THELIVINGFOOD's vegan cheese line. The brand focuses on three main concepts that needed to be reflected in its packaging -- honesty, cruelty-free and quality. To deliver this, Francesc Moret Studio used a sophisticated color palette, elegant typography and organic lines.
Each style of cheese has its own imperfectly geometric silhouette to establish an individual visual identity. The packaging is eye-catching, raw and sophisticated and features a color palette that compliments the product. As a whole, this vegan cheese packaging portrays an aspirational image that elevates the product to a gift-worthy status.