'IVI Collagen' is a Japanese-Inspired Collagen Beverage
Laura McQuarrie — July 14, 2017 — Lifestyle
References: ivi.ph & packagingoftheworld
A fresh look for 'IVI Collagen' is being introduced to the Philippines by creative agency SHAO, which was tasked with designing a new identity for the collagen beverage.
The branding for the products borrow popular Japanese motifs, including designs that draw from cultural artwork and flowers from the country, like iconic cherry blossoms to express "immortalized femininity." As well as packaging its collagen drink by the bottle, the brand also makes a powder sachet that can be effortlessly mixed into drinks for the improvement of one's skin.
A growing number of consumers interested in the intersection of health and beauty are now investing food and beverages that are rich in collagen as a means of partaking in proactive anti-aging rituals that don't require deviations from their normal routines.
The branding for the products borrow popular Japanese motifs, including designs that draw from cultural artwork and flowers from the country, like iconic cherry blossoms to express "immortalized femininity." As well as packaging its collagen drink by the bottle, the brand also makes a powder sachet that can be effortlessly mixed into drinks for the improvement of one's skin.
A growing number of consumers interested in the intersection of health and beauty are now investing food and beverages that are rich in collagen as a means of partaking in proactive anti-aging rituals that don't require deviations from their normal routines.
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