While steak and wine are often consumed alongside one another, 'Steakwine' was developed by the Ohmybrand agency as a product to emphasize this classic pairing. As such, the labels for the wine varieties are styled like informative articles, offering advice on how to pick and prepare the best kind of meat for each type of wine. The colorful flags on the necks of the bottle specifically call out the alcohol products as ones "for BBQ."
Although virtually any red or white wine can be picked off the shelf of a liquor store and paired with different kinds of meat products, consumers are turning to bottled wine products that are specifically designed for consumption with a specific type of food product, including everything from chocolate to pizza.
Key Themes Behind This Trend
- Food-specific Wines
- Creating wines that are specifically designed to be consumed with certain types of food presents a disruptive innovation opportunity for the wine industry.
- Informational Wine Labeling
- Styling wine labels like informative articles that offer advice on how to pair wine with food can be an innovative way to attract customers and increase sales in the wine industry.
- BBQ Wine Options
- Designating wines specifically for BBQ consumption can create a niche market opportunity for companies in the wine and BBQ industry.
Where This Applies
- Wine Industry
- Creating food-specific wines and incorporating informative labeling can provide an opportunity for disruption and growth in the wine industry.
- Food Industry
- Collaborating with wine companies to create food-specific wines can be a way for businesses in the food industry to attract new customers and enhance the dining experience.
- BBQ Industry
- Partnering with wineries to offer designated BBQ wine options can be a way for companies in the BBQ industry to differentiate themselves and attract customers.
