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Activist Card Games

'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax

'Cards Against Humanity For Her' is an activist card game, developed to speak out against the tampon tax.

This parody card game costs $5 more than the original, comes in hot pink packaging but is the exact same game as the original. The game is branded in a totally farcical way and makes fun of other female-branded products. The website that CAH developed to promote the For Her version makes outlandish claims of potential results earned by playing the game. For example, the website suggests that the game "listens to your problems without offering suggestions."

This kind of joke humor is something that Cards Against Humanity has built a reputation on. CAH community director, Jenn Bane, has said she doesn't expect anyone to actually buy the game, saying, "Women don't fall for gimmicks, especially not gimmicks as stupid as this one." The company has committed to donating the profits to Emily's List, a PAC working to get more women into public office.
Trend Themes
1. Activist Card Games - Disruptive innovation opportunity: Create more activist card games that highlight social and political issues while providing entertainment.
2. Parody Branding - Disruptive innovation opportunity: Develop products with farcical branding to critique stereotypes and social norms in a humorous way.
3. Gender-specific Pricing Protests - Disruptive innovation opportunity: Challenge gender-based pricing disparities through creative and satirical methods like the 'Cards Against Humanity For Her.'
Industry Implications
1. Gaming - Disruptive innovation opportunity: Introduce socially-conscious card games that engage players in activism while providing entertainment.
2. Marketing and Advertising - Disruptive innovation opportunity: Explore the use of parody branding as a way to attract attention, challenge norms, and deliver powerful messages to consumers.
3. Advocacy and Non-profit Organizations - Disruptive innovation opportunity: Collaborate with brands and games to create fundraising initiatives that support social causes and raise awareness through creative products.
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