The revived retro Pop Shoppe soft drinks have taken a hard turn after the company released two new alcohol-infused flavors: Hard Cream Soda and Lime Ricky.
The beloved discount pop from the 1970s that relaunched 15 years ago with the same branding has attributed its success to both growing nostalgia-based markets and the popularity of craft soda. The introduction of these summer-ready coolers speaks to an older demographic looking to indulge in a blast from the past. However, the sodas are also attracting a younger demographic who don't have the same emotional connection to the product, but enjoy the retro look and feel.
Retro revival is a marketing concept that major companies have tested out, including Coca-Cola and Pepsi who promote their beverages in old-school glass bottles.