Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Pop Shoppe Has Introduced 2 New Alcoholic Flavors

 - Jul 19, 2017
References: lcbo & brandchannel
The revived retro Pop Shoppe soft drinks have taken a hard turn after the company released two new alcohol-infused flavors: Hard Cream Soda and Lime Ricky.

The beloved discount pop from the 1970s that relaunched 15 years ago with the same branding has attributed its success to both growing nostalgia-based markets and the popularity of craft soda. The introduction of these summer-ready coolers speaks to an older demographic looking to indulge in a blast from the past. However, the sodas are also attracting a younger demographic who don't have the same emotional connection to the product, but enjoy the retro look and feel.

Retro revival is a marketing concept that major companies have tested out, including Coca-Cola and Pepsi who promote their beverages in old-school glass bottles.