The revived retro Pop Shoppe soft drinks have taken a hard turn after the company released two new alcohol-infused flavors: Hard Cream Soda and Lime Ricky.
The beloved discount pop from the 1970s that relaunched 15 years ago with the same branding has attributed its success to both growing nostalgia-based markets and the popularity of craft soda. The introduction of these summer-ready coolers speaks to an older demographic looking to indulge in a blast from the past. However, the sodas are also attracting a younger demographic who don't have the same emotional connection to the product, but enjoy the retro look and feel.
Retro revival is a marketing concept that major companies have tested out, including Coca-Cola and Pepsi who promote their beverages in old-school glass bottles.
Key Themes Behind This Trend
- Retro Revival
- Opportunity for companies to tap into nostalgic markets and revamp old products with a modern twist.
- Craft Soda
- Growing trend of artisanal soda flavors that appeal to consumers seeking unique and high-quality beverages.
- Alcohol-infused Beverages
- Innovative alcoholic versions of traditional soft drinks appealing to consumers looking for new and exciting drink options.
Where This Applies
- Beverage
- Companies in the beverage industry can explore the potential of launching retro-inspired alcoholic sodas to cater to nostalgic and adventurous consumers.
- Retail
- Opportunity for retailers to stock and promote retro-inspired alcoholic sodas to attract both older demographics seeking nostalgia and younger demographics seeking novelty.
- Marketing
- Marketing agencies can capitalize on the trend of retro revival by helping brands develop creative and engaging campaigns that evoke nostalgia and generate excitement for their products.
