Revive Drinks launched two new flavors in its Revive Probiotic Soda lineup. These are the 'Root Beer' and 'Cherry Cola' flavors, respectively. The company chose these flavors as they are classic and nostalgic, both being long-standing fan-favorite sodas.
The addition of probiotics results in the drinks being not only nostalgic and enjoyable, but also beneficial for gut health. The company puts the phrase "just sweet enough" on the cans, showing that the flavor is more muted than a traditional soda, allowing it to be more enjoyable by older customers who do not have the same sweet tooth that they may have had when they were younger.
Aside from the probiotics in these two drinks, Revive Drinks states that they are also gluten-free, vega, non-gmo, USDA organic certified, and non-alcoholic, meaning they fit into a variety of lifestyles and diets.
Image Credit: Revive Drinks
What Makes This Trend Stand Out
- Probiotic Soda Trend
- There is an opportunity to innovate by creating more nostalgic flavors in the probiotic soda market.
- Health-conscious Soda Trend
- Soda companies can create a new market by offering soda drinks with benefits to gut health.
- Muted Flavor Soda Trend
- Soda companies can appeal to older customers who prefer a more muted flavor and sweet tooth by offering drinks with less sugar.
Sectors Adopting This
- Beverage Industry
- Soda companies can continue to expand by continually innovating new flavors and creating drinks with additional benefits.
- Food Industry
- This trend presents an opportunity for those who work in the food industry to create more gluten-free, vega, non-gmo, USDA organic certified, and non-alcoholic options.
- Health and Wellness Industry
- Companies in the health and wellness industry can partner with beverage companies to create drinks that contribute to the overall health and wellness of consumers.
