Soda brand Olipop has launched a new ‘Lemon Lime’ iteration of its famous functional soda line. The new flavor continues Olipop’s dedication to offering gut-friendly products inspired by childhood flavors, including favorites such as root beer, cream soda, and vintage cola. With only four grams of sugar per can, the ‘Lemon Lime’ beverage mixes the flavor of key lime pie with a hint of lemon.
“Traditional soda flavors have deep meaning for many of us, so it is a huge honor when people swap out their beloved childhood favorites for Olipop’s healthier versions,” said Ben Goodwin, founder and chief executive officer of Olipop. “We craft each flavor with a lot of love and pay homage to the classics. I’ve put that same passion into our lemon lime flavor, which I can’t wait for people to try.”
Olipop’s ‘Lemon Lime’ is available online at the brand’s website and at Whole Foods Market locations.
Image Credit: Olipop
What's Driving This Trend
- Gut-friendly Sodas
- There is an opportunity to create more gut-friendly soda variations inspired by nostalgic childhood flavors.
- Low-sugar Beverages
- There is a growing trend towards low-sugar beverages that still offer the same sweet and nostalgic taste as traditional soda.
- Functional Soda
- Functional sodas that cater to specific gut health needs are becoming more popular as people become more health-conscious.
Who This Affects Most
- Beverage Industry
- Opportunities to create healthier and more functional soda variations within the beverage industry.
- Retail Industry
- Retailers can capitalize on the growing trend towards low-sugar and functional beverages by offering a wider selection of healthier soda options.
- Natural Health Industry
- The natural health industry can offer innovative solutions to creating gut-friendly sodas that meet specific dietary needs and preferences.
