OLIPOP Expands Portfolio with the Introduction of Doctor Goodwin Flavor
Grace Mahas — July 27, 2022 — Lifestyle
References: drinkolipop
OLIPOP, the functional soda brand, recently expanded its portfolio with the introduction of a new flavor -- Doctor Goodwin. The new offering joins OLIPOP's existing line of nostalgic flavors including Vintage Cola and Classic Root Beer. Each OLIPOP can has just 35-45 calories, 9g of plant-based prebiotic fiber, 6-7g of carbs, and 2-5g of natural sugars, compared to the usual 39g of carbs and 39g of sugar in a regular can of soda.
The new OLIPOP flavor is described as "a head-on collision of ingredients like rich plums, sweet prunes, and zesty tart cherries with a touch of pure vanilla extract for a true soda enigma the Doctor would actually order."
Consumers can find the new OLIPOP Doctor Goodwin flavor online and at grocers nationwide.
Image Credit: OLIPOP
The new OLIPOP flavor is described as "a head-on collision of ingredients like rich plums, sweet prunes, and zesty tart cherries with a touch of pure vanilla extract for a true soda enigma the Doctor would actually order."
Consumers can find the new OLIPOP Doctor Goodwin flavor online and at grocers nationwide.
Image Credit: OLIPOP
Trend Themes
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Functional Soda Beverages — The rise of functional sodas with added health benefits presents an opportunity for the beverage industry to innovate and offer consumers healthier options.
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Low-calorie and Low-sugar Soda — Consumer demand for lower calorie and lower sugar options in the soda industry creates a potential opportunity for disruptive innovation in the market.
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Prebiotic Fiber Infused Beverages — Prebiotic fiber-infused beverages like OLIPOP present an opportunity for the functional food and beverage industry to introduce and market products that promote digestive health.
Industry Implications
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Beverage Industry — Functional soda trends present the beverage industry with an opportunity to address concerns surrounding traditional soda and introduce consumers to healthier options that align with current wellness trends.
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Functional Foods Industry — Functional beverages like OLIPOP could encourage the functional foods industry to expand product lines and innovate by incorporating prebiotics and probiotics into more consumable items.
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E-commerce Retail Industry — The introduction of new soda flavors like OLIPOP Doctor Goodwin creates an opportunity for the e-commerce retail industry to expand sales and reach more consumers through online purchasing options.
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