The designer Tushar Diwan has designed the brand identity and packaging for the Spice City brand, a collection of vibrant spices that "leave room for experimentation in the kitchen."
The Spice City brand offers a range of different herbs and spices, each of which are offered in clear glass jars with small labels. Each jar's lid features a different bold color that represents its contents, with the designer Tushar Diwan using color-coding to "help consumers decide on which flavors they want to incorporate." The bottles offer a much-needed distinction from the relatively plain spice bottles that are most common on the market.
Spice City's vibrant flavors are reflected in their vibrant packaging, making the brand stand out in both taste and appearance.