The Face Shop's Nature Collection Retouching Cushion boasts packaging that is designed to resemble a smooth pebble stone collected from nature.
The trio of products includes three variations on the base product, including the Makeup Cushion, the Mild Sun L with sun block and the Mild Sun Cushion for sensitive skin, which provides protection against UV light and other environmental stressors. Each of these three skincare and beauty products boasts a color-coded package in a soft pastel hue. Although the detail is a subtle one, the smoothed cosmetic packages also include mottled gray speckles, emphasizing the ties to nature.
This Korean cosmetic packaging subliminally appeals to a consumer's desire for connectedness to the natural world, especially through one's beauty and skincare routines.
Stone-Like Skincare Packaging
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Collaborative Korean Makeup Collections
Superhero Cosmetics Collections
South Korean Beauty Flagships
Cultural Beauty Boutiques