Functional beverages are gaining more popularity with consumers who are looking to avoid sugary sodas and other unhealthy drinks, so the Simplee Aloe Aloe Vera Coconut Water is one of the latest to hit the market. Set to launch in the UK in August, the drink is reported to contain 25% aloe vera and has been positioned as a beverage alternative to water that is refreshing and tasty.
The use of coconut water in the beverage makes the beverage more hydrating and flavorful in order to make it more appealing for consumers to pick up. Speaking on the new Simplee Aloe Aloe Vera Coconut Water, the brand said, "It is packed with nutrients that yield an array of health benefits such as potassium and magnesium which are crucial to the brain, nervous system and energy levels of the body. The addition of aloe vera effectively increases the body’s ability to absorb vitamins C and E, which help to improve gut health and enhance glowing skin. Simplee Aloe’s new water is low in sugar (with less than 5g of sugar per 100ml) and of course, all natural."