For a limited time, Prestige Beverage Group LLC is launching its Champs de Provence Rosé in oversized packaging, including 1.5- and three-liter bottles that are priced at $35 and $120, respectively.
Following the success of the Champs de Provence Rosé's launch in 2016 in 750-ml bottles, the classic dry rosé is being offered in large-format bottles. Just like the original release, the rosé boasts notes of red berries, citrus and orange blossom and a mineral finish.
Although consumers are used to seeing wine packaged in bottles that are roughly the same shape and size, a number of alcohol brands are experimenting with packaging wine in everything from single-sized vials to large-scale bottles that are fit to serve groups of people.
Three-Liter Wine Bottles
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