The Pepe Raventos brand collaborated with the creative agency Mucho in order to create distinct labels to place on its wine bottles.
The collection includes two natural wines as well as a sparkling wine, and are sourced from grapes that have been "raised and located at different heights and geographical positions." As a result, the wine labels on the bottles are inspired by these geographical regions. The labels come in the form of three papers in varying "organic shapes, textures and colors." They are arranged in a way that represents different heights, referencing the height at which the wines' grapes were cultivated.
Pepe Raventos' geologically inspired wine labels stand out significantly from its more traditional competitors.