McDonald's Japan has blessed fans with an anime-themed ice cream in the form of a 'Pikachu McFlurry.'
Last week, McDonald's Japan asked consumers to guess which Pokemon-themed McFlurry it would be releasing. Options included a habanero-flavored Charmander McFlurry and a broccoli-flavored Bulbasaur McFlurry among others. Today, McDonald's revealed the chosen flavor would be a Pikachu McFlurry with chocolate and banana sauce swirled throughout. The chocolate and banana flavoring is meant to represent Pikachu's color-scheme.
This anime-themed ice cream will even come in a limited-edition Pikachu container. The cup will feature Pikachu making a variety of cute faces so fans can try to collect them all. The Pikachu McFlurry will go on sale on July 14th in Japan.
Why This Trend Is Growing
- Anime-themed Ice Cream
- Disruptive innovation opportunity: Introduce anime-themed ice cream in other fast food chains or dessert shops.
- Limited-edition Collectible Containers
- Disruptive innovation opportunity: Create limited-edition collectible containers for various food and beverage products to attract customers.
- Collaborations with Popular Anime Characters
- Disruptive innovation opportunity: Collaborate with popular anime characters to create exclusive food and beverage items that cater to fans.
Industries Being Reshaped
- Fast Food
- Disruptive innovation opportunity: Incorporate unique and themed menu items to differentiate from competitors.
- Dessert
- Disruptive innovation opportunity: Develop innovative and visually appealing dessert concepts to attract customers.
- Entertainment Merchandise
- Disruptive innovation opportunity: Partner with entertainment brands to create exclusive merchandise that can be bundled with food or beverage products.
