The Mermaid Dreams Bundle from Bitter Lace Beauty introduces an all-new highlighter palette with multipurpose holographic shades in a variety of shimmering undersea colors.
The collection includes a variety of humorously named shades like 'Life is the Bubbles' and 'Shell Me About It,' as well as others that reference mermaids from pop culture like Ariel with 'Poor Unfortunate Souls.' As with all of its products, the new highlighter palette boasts cruelty-free products that are handmade and vegan. As well as all of the individual shades being worthy of note, the packaging will also appeal to consumers with a love of mermaids.
Across multiple industries, consumers have become fixated by dazzling rainbow-inspired products, especially those that take inspiration from mythical creatures like unicorns, fairies and mermaids.
What's Driving This Trend
- Shimmering Highlighter Palettes
- Introduces holographic shades in undersea colors, creating disruptive innovation opportunities in the beauty industry.
- Pop Culture References
- Referencing popular mermaid characters like Ariel creates disruptive innovation opportunities in the entertainment industry.
- Rainbow-inspired Products
- Inspired by mythical creatures, rainbow-inspired products offer disruptive innovation opportunities in the consumer goods industry.
Who This Affects Most
- Beauty Industry
- The introduction of holographic shades in highlighter palettes presents disruptive innovation opportunities in the beauty industry.
- Entertainment Industry
- Incorporating pop culture references in mermaid-inspired products opens up disruptive innovation opportunities in the entertainment industry.
- Consumer Goods Industry
- Creating rainbow-inspired products based on mythical creatures offers disruptive innovation opportunities in the consumer goods industry.
