Bottles from Swig + Swallow are Filled Halfway with Space for Alcohol

 - Jul 5, 2017
References: swigandswallow & bevnet
Swig + Swallow is a start-up that is putting a fresh spin on conventional cocktail products by packaging its mixers in bottles that are only half-full. As a result, consumers are invited to fill the bottles with the desired amount or alcohol in order to create ready-to-drink Mojitos, Margaritas and Daiquiris that do not need to be transferred to a new container for consumption. As such, the cocktail mixers are packaged in mini and 32-ounce bottles.

As more consumers favor at-home drinking and DIY mixology over traditional bar experiences, a number of ready-to-drink alcohol products and cocktail mixers have been created, appealing to consumers who value convenience, yet also want to have a hand in the process of making their own drinks.