Swig + Swallow is a start-up that is putting a fresh spin on conventional cocktail products by packaging its mixers in bottles that are only half-full. As a result, consumers are invited to fill the bottles with the desired amount or alcohol in order to create ready-to-drink Mojitos, Margaritas and Daiquiris that do not need to be transferred to a new container for consumption. As such, the cocktail mixers are packaged in mini and 32-ounce bottles.
As more consumers favor at-home drinking and DIY mixology over traditional bar experiences, a number of ready-to-drink alcohol products and cocktail mixers have been created, appealing to consumers who value convenience, yet also want to have a hand in the process of making their own drinks.
What's Driving This Trend
- Half-full Cocktail Mixers
- Providing consumers with half-full cocktail mixers creates a hybrid DIY experience and a ready-to-drink product, which bridges the gap between consumer convenience and customization.
- Ready-to-drink Alcohol Products
- The rise of at-home drinking and DIY mixology has given rise to a subculture of ready-to-drink alcohol products, offering consumers convenience and quality in a single package.
- Packaging Innovation
- Packaging innovations such as Swig + Swallow's half-full cocktail mixers offer new solutions to age-old problems in the alcohol industry, aligning with rising consumer demand for customization and convenience.
Who This Affects Most
- Beverage
- From wine to beer, the beverage industry is well acquainted with traditional packaging and delivery methods that, as the case of Swig + Swallow suggests, could use a new packaging innovation to appeal to changing consumer preferences.
- Hospitality
- Restaurants and venues that would traditionally serve mixed drinks have an opportunity to expand the traditional bartender-customer relationship by offering innovative drink packages and mixes as well as packaging innovations.
- Retail
- The retail industry has an opportunity to capitalize on the trend of ready-to-drink alcohol products, designing specialized displays and consumer education campaigns targeting those who value convenience and are willing to pay for quality.
