Craftmix Helps People Take and Make Cocktails on the Go
Laura McQuarrie — September 30, 2021 — Lifestyle
References: craftmix & packagingoftheworld
Craftmix makes natural cocktail mixes and puts them in portable packets so that people can enjoy their favorite cocktails on the go. These convenient and lightweight packets do away with the need to transport heavy bottles and boxes, plus they offer quality drinking experiences thanks to full-flavor beverages.
The cocktail mixes are not just all-natural but also low in calories and sugar and free from gluten, soy, fat, cholesterol and dairy. Made in the United States, the products simplify the enjoyment of classic cocktails like the Blood Orange Mai Tai, Mango Margarita and the Strawberry Mule.
The brand's single-serve packets boast less plastic than cocktail mixer bottles from competing brands, so Craftmix positions itself as a waste-reducing solution in addition to a convenience-boosting one.
The cocktail mixes are not just all-natural but also low in calories and sugar and free from gluten, soy, fat, cholesterol and dairy. Made in the United States, the products simplify the enjoyment of classic cocktails like the Blood Orange Mai Tai, Mango Margarita and the Strawberry Mule.
The brand's single-serve packets boast less plastic than cocktail mixer bottles from competing brands, so Craftmix positions itself as a waste-reducing solution in addition to a convenience-boosting one.
Trend Themes
1. Portable Cocktail Mixes - Craftmix is leading the way in portable cocktail mixes, creating convenient and low-waste options for enjoying cocktails on the go.
2. All-natural Cocktails - Craftmix's all-natural cocktail mixes demonstrate a growing trend towards healthier ingredients and conscious consumption choices in the beverage industry.
3. Sustainable Products - Craftmix's reduction in plastic use in comparison to their competitors points towards a trend of companies making more sustainable choices for their products.
Industry Implications
1. Beverage - Craftmix is disrupting the beverage industry by creating convenient, all-natural, and sustainable options for cocktail enthusiasts on the go.
2. Travel - Craftmix's portable cocktail mixes cater to the needs of travelers, giving hotels and airlines an opportunity to enhance their in-flight or in-room beverage offerings.
3. Fitness and Health - Craftmix's all-natural, low-calorie, and gluten-free cocktail mixes target the health-conscious demographic, and have innovation opportunities for partnerships with health and wellness brands.
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