BeTini Minis Come in Four-Packs of 200ml Bottles
Michael Hemsworth — August 4, 2021 — Marketing
References: betinispirits & bevnet
The BeTini Minis are being launched by BeTini Spirits as a smaller serving of its original cocktail that will make it easier for consumers to control how much of the product they enjoy. The drinks come in 200ml bottles and are ready to drink right out of the box to make them perfect for being brought to a party of enjoyed at home. The drinks come in four of the brand's most popular flavor options including Lemon Drop, Margarita, Pink Cranberry and Tropical Sunset, which come in packs of four.
The BeTini Minis maintain the same low-carb recipe as the original with a 12.7% ABV to boot, which makes them a slightly stronger alternative to the seltzer-based cocktail options on the market.
The BeTini Minis maintain the same low-carb recipe as the original with a 12.7% ABV to boot, which makes them a slightly stronger alternative to the seltzer-based cocktail options on the market.
Trend Themes
1. Ready-to-drink Cocktail Singles - Opportunity to create convenient, single servings of cocktail beverages for on-the-go consumption.
2. Personalized Cocktail Mixers - Opportunity to offer customizable cocktail mixers to provide consumers with greater control over their beverage consumption.
3. Low-calorie Cocktail Options - Opportunity to create and market low-calorie cocktail options to appeal to health-conscious consumers.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to innovate and bring new, convenient options to the market, ultimately increasing sales and market share.
2. Ready-to-drink Beverages - Opportunity for ready-to-drink beverage manufacturers to enter the alcoholic beverage market and capitalize on the growing demand for convenient, portable beverage options.
3. Packaging - Opportunity for packaging companies to create innovative designs and packaging solutions for the on-the-go alcoholic beverage market.
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