Though meal subscription services have become increasingly popular in recent years, Dinnerly by Marley Spoon aims to be a service that's palatable to a larger market share. Dinnerly is branding itself as the "first affordable meal kit," and at just $5 per serving, it might very well hold that title above other competitors.
The issue with most meal subscription services has usually come down to price. While the convenience and joy of receiving fresh ingredients that work into pre-set recipes is undeniable, the price point on most meal subscriptions have put them out of reach for anyone outside of a relatively high income bracket.
Dinnerly hopes to appeal to a more universal consumer base by giving those same perks (i.e. fresh ingredients and tasty recipes) but without all the frills. The service reduces costs by offering its recipes online rather than in glossy recipe cards, by including fewer ingredients per recipe, and by abandoning fancy packaging and marketing campaigns.