The new Sprite cans released as part of the brand's summer campaign reveal popular song lyrics by artists, all of which are in some way related to beverages or being "cold."
There are six different cans in the collection, each of which only have six available cans for purchase. Each can in the collection is numbered, making those who get one aware of the fact that they are rare. The cans feature lyrics from a variety of artists, including Vic Mensa, D.R.A.M, Lil Yachty, Kamaiyah, Vince Staples, and KAP G. They feature lyrics from these artists that include: "cause it get cold like Minnesota," "I must admit you way too cold," and more.
These limited edition Sprite cans place the brand as one that is able to appeal to young consumers by using the influence of important figures in pop culture.
Key Themes Behind This Trend
- Limited Edition Soda Packaging
- Other brands could create limited edition packaging with popular song lyrics to increase appeal to younger audiences.
- Influencer Marketing
- More brands may collaborate with popular artists and influencers to create unique and exciting marketing campaigns.
- Personalized Branding
- Brands could use personalized and unique branding, such as numbering limited edition products, to create exclusivity and increase brand loyalty among consumers.
Where This Applies
- Beverage
- Beverage companies could incorporate popular music and artists into limited edition packaging and marketing campaigns to better connect with younger consumers.
- Music
- More musicians and artists could collaborate with brands to create unique and exciting marketing campaigns, such as featuring song lyrics on limited edition products.
- Packaging
- Packaging companies could look for ways to create more personalized, limited edition packaging for brands in order to satisfy consumer demand for unique and exclusive products.
