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Top 100 Branding Trends in September

From Cocktail-Themed Sock Packages to Cereal-Themed Sneakers

— September 29, 2018 — Art & Design
The September 2018 branding concepts delve into refreshing elements that broaden consumer perceptions of packages and labels. The featured examples push the envelope visually and include everything from food and beverage products to fashion-themed examples.

Socktails created a playful packaging concept that represents its vibrant personality with utilitarian hang tags, as well. Its recent drop is beverage-inspired and has bold gradient hues representing cocktails, including Mojitos, Cosmopolitans, and Tequila Sunrises. This brand identity makes the product fun, gives the label personality, and correlates to something unrelated yet visually striking.

Another branding example to note this month is Nike's Cereal Pack that adorns the Kyrie 4 sneakers in colorways that recall nostalgic cereal brands -- these include Lucky Charms, Kix, and Cinnamon Toast Crunch.
7
Score
Popularity
Activity
Freshness
100
Protein-Packed Cheese Crisps
Protein-Packed Cheese Crisps
The Stacy's Cheese Petites Come in Two Flavor Varieties
<
99
Squeeze Pack Dessert Butters
Squeeze Pack Dessert Butters
Nikki's Coconut Butter Cashew Cookie Butter is Vegan-Friendly
<
98
Moruga Scorpion Pepper Sauces
Moruga Scorpion Pepper Sauces
The Ghost Scream Vindaloo Curry Hot Sauce is Perfectly Piquant
<
97
Chocolatey Almond Butter Powders
Chocolatey Almond Butter Powders
Barney Butter Chocolate Powdered Almond Butter is 100% Natural
<
96
Vacation-Inspired Interactive Campaigns
Vacation-Inspired Interactive Campaigns
Almond Joy's Playful Campaign Advocates for Vacation Days
<
95
Prepackaged Vegan Baked Goods
Prepackaged Vegan Baked Goods
The Fat Badger Bakery Vegan Small-Batch Cookies are Indulgent
<
94
Fatigue-Suppressing Goat Weed Drinks
Fatigue-Suppressing Goat Weed Drinks
The Goat Water Energy Drink is All-Natural and Health-Focused
<
93
Heatable Protein-Enriched Soy Milks
Heatable Protein-Enriched Soy Milks
Achimae Soymilk is Packaged in SIG Heat&Go Cartons
<
92
Crunchy Chip-Packed Chocolates
Crunchy Chip-Packed Chocolates
These Cadbury Dairy Milk Chocolate Bars are a Savory Treat
<
91
Regional Ingredient Gins
Regional Ingredient Gins
These Big Tree Distillery Gins are Made with Native Australian Botanicals
<
90
Prepackaged Vegan-Friendly Appetizers
Prepackaged Vegan-Friendly Appetizers
These New Yves Veggie Products are Tasty and Meat-Free
<
89
Exclusive Limited-Edition Chocolates
Exclusive Limited-Edition Chocolates
These Dick Taylor Chocolates are Made with Simple Ingredients
<
88
Portioned Organic Confection Treats
Portioned Organic Confection Treats
The Dagoba Organic Chocolate Gems Contain Premium Ingredients
<
87
Digestion-Aiding Summer Soups
Digestion-Aiding Summer Soups
The ZÜPA NOMA Summer Squash Soup is Made with Just Veggies
<
86
Healthy Sugar-Reduced Oatmeals
Healthy Sugar-Reduced Oatmeals
The Quaker Oat So Simple Oatmeal is Simple and Delicious
<
85
Collaborative Cereal Brand Clothing
Collaborative Cereal Brand Clothing
Froot Loops and AWAYTOMARS Created a Fun Fashion Collection
<
84
Creative Project Management Software
Creative Project Management Software
Streamtime is a Creativity-Focused App That Boosts Efficiency
<
83
Natural Wellness-Enhancing Teas
Natural Wellness-Enhancing Teas
These New Bigelow Teas Put Key Ingredients in the Spotlight
<
82
Community-Building Storytelling Campaigns
Community-Building Storytelling Campaigns
AirBnbHaus Created a Sense of Belonging at Sundance
<
81
Organic Kid-Created Cereals
Organic Kid-Created Cereals
'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
<
80
Celeb-Approved Frozen Pizzas
Celeb-Approved Frozen Pizzas
O, That’s Good! Premium Frozen Pizzas were Created by Oprah and Kraft
<
79
Clean Eating Coffee Creamers
Clean Eating Coffee Creamers
The JoeFroyo Clean Label Creamer is Made with Simple Ingredients
<
78
Country-Inspired Jersey Packaging
Country-Inspired Jersey Packaging
Nike's World Cup Packaging Incorporates Global Influences
<
77
Brain-Supporting Coffee Blends
Brain-Supporting Coffee Blends
Neuro Coffee Features Antioxidants from the Coffee Fruit in the Mix
<
76
Balanced Sugarless Sodas
Balanced Sugarless Sodas
Virgil’s Zero Sugar Root Beer is Made with 15 Spices and Roots
<
75
Fruity Morning Energy Drinks
Fruity Morning Energy Drinks
The Rockstar First Start Energy Drink is Made with Real Fruit Juice
<
74
Album-Accompanying Streetwear Collections
Album-Accompanying Streetwear Collections
Ariana Grande's Fashion Line is a Smart Marketing Move
<
73
Wildflower Honey Caramel Chocolates
Wildflower Honey Caramel Chocolates
The Droga Money on Honey Chocolates are Free of HFCS
<
72
Canned Autumnal Pumpkin Lattes
Canned Autumnal Pumpkin Lattes
The La Colombe Pumpkin Spice Draft Latte Has a Premium Recipe
<
71
Creamy Non-Bitter Dark Chocolates
Creamy Non-Bitter Dark Chocolates
The Cadbury Darkmilk Chocolate is Blended with Milk Chocolate
<
70
Motorcycle Brand Beers
Motorcycle Brand Beers
Harley-Davidson & Three Milwaukee Breweries Created a Commemorative Beer
<
69
Heart Health-Supporting Kefirs
Heart Health-Supporting Kefirs
The Lifeway bioKEFIR Shots are Formulated for Optimal Health
<
68
Convenient Prepackaged Fruit Snacks
Convenient Prepackaged Fruit Snacks
The URBAN Eat Fruit Snack Pots Acknowledge Snacking Culture
<
67
Divergent Dairy Branding
Divergent Dairy Branding
These Russian Dairy Products Were Designed to Differ From Competing Goods
<
66
Low-Calorie Carrot Cake Bars
Low-Calorie Carrot Cake Bars
The Fibre One Cake Bars are Sweet and Satisfying
<
65
Wintery Refreshment Chewing Gums
Wintery Refreshment Chewing Gums
The ORBIT Freeze Mint Gum Delivers a Cooling Effect
<
64
Crispy Creme-Filled Biscuits
Crispy Creme-Filled Biscuits
The New Joyfills Biscuits Come in a Variety of Sweet Varieties
<
63
Healthy Herb-Infused Oils
Healthy Herb-Infused Oils
These littleseed Rapeseed Oils Have a High Smoking Point
<
62
Libation-Infused Coffee Blends
Libation-Infused Coffee Blends
The Fire Dept. Coffee Irish Whiskey-Infused Coffee is Full-Flavored
<
61
Free-Flowing Kombucha Bottles
Free-Flowing Kombucha Bottles
N°1 Kombucha's Drink with Live Cultures Emphasizes Living Energy
<
60
Single-Serve Prosecco Cases
Single-Serve Prosecco Cases
The La Marca Prosecco Celebration Set Contains 12 Mini Bottles
<
59
Vegan-Friendly Drinking Snacks
Vegan-Friendly Drinking Snacks
The Made for Drink Patacones Plantain Chips are Great with Rum
<
58
Caffeine-Free Recovery Refreshments
Caffeine-Free Recovery Refreshments
The O2 Natural Recovery Drink Helps the Body to Process Toxins
<
57
Geometry-Inspired Comfortable Menswear Capsules
Geometry-Inspired Comfortable Menswear Capsules
ROKIT's Fall/Winter 2018 Drop is Boldly Abstract
<
56
Probiotic-Packed Canned Kombuchas
Probiotic-Packed Canned Kombuchas
The KÖE Organic Kombucha Comes in Five Sweet Flavors
<
55
Street Fare Meal Kits
Street Fare Meal Kits
The Old El Paso Street Market Meal Kits are Convenient and Premium
<
54
Football-Inspired Museum Scarves
Football-Inspired Museum Scarves
Made in Catteland's Museum League Project Elevates Gallery Merch
<
53
Heartfelt Snack Bags
Heartfelt Snack Bags
Frito-Lay's Packages Have a Space for Special 'Snackable Notes' & Doodles
<
52
Concentrated Cold Tea Drinks
Concentrated Cold Tea Drinks
The B.W. Cooper’s Organic Cold Brew Tea Concentrate is Convenient
<
51
Artisan-Inspired Frozen Meals
Artisan-Inspired Frozen Meals
The Stouffer’s Urban Bistro Lineup Offers Premium Culinary Options
<
50
Cocktail-Flavored Snack Chips
Cocktail-Flavored Snack Chips
The Tyrrells Raspberry Bellini Chips are Limited-Edition
<
49
Metabolism-Boosting Teas
Metabolism-Boosting Teas
The teapigs Trim Tea is Infused with Guarana Seed
<
48
Exquisitely Displayed Confectionery
Exquisitely Displayed Confectionery
Bramble & Hedge's Nougat Bars are Artisan-Made in Melbourne
<
47
Exquisitely Elegant Restaurant Branding
Exquisitely Elegant Restaurant Branding
La Tortilleria Creates a Sleek Identity for Delicata
<
46
Clinical Minimalist Skincare
Clinical Minimalist Skincare
Skinsmiths Takes a Minimalist Approach to Addressing Common Concerns
<
45
Birthday Dessert Protein Bars
Birthday Dessert Protein Bars
The Grenade Carb Killa Birthday Cake Protein Bar is Scrumptious
<
44
Nontraditional Whisky Spirits
Nontraditional Whisky Spirits
Whyte & Mackay's New Blended Scotch Whisky Targets Younger Drinkers
<
43
Logo-Shaped Street Snacks
Logo-Shaped Street Snacks
SEGA Spent Months Developing a Vanilla-Flavored Edible Logo Cake
<
42
Waste-Reducing Sparkling Water
Waste-Reducing Sparkling Water
Dash Water's Infused Beverages Contain "Wonky" Fruits & Vegetables
<
41
Calorie-Conscious Ice Creams
Calorie-Conscious Ice Creams
Jude’s Ice Cream Has Unveiled New Treats Made without Added Sugar
<
40
Millennial-Targeted Meat Snacks
Millennial-Targeted Meat Snacks
These Columbus Meat and Cheese Snacks are Convenient to Enjoy
<
39
Celebrity-Headed Sneaker Campaigns
Celebrity-Headed Sneaker Campaigns
Adidas Originals Launches the Falcon with Kylie Jenner
<
38
Informative All-Natural Juices
Informative All-Natural Juices
MOJU Juices List Accurately All the Ingredients Used in Each Bottle
<
37
Clean Cold Brew Cans
Clean Cold Brew Cans
Civil Goat Packaging Refines Its Image with Minimalism and Its Mascot
<
36
Sleek Contemporary Streetwear
Sleek Contemporary Streetwear
KITH Partners Up with Tommy Hilfiger for a 90s-Style Line
<
35
Pencil-Themed Wine Bottles
Pencil-Themed Wine Bottles
Neleman Winery's Unique Wine Bottles Pay Tribute to a Writing Utensil
<
34
Minimally Branded Coffee Mugs
Minimally Branded Coffee Mugs
Starbucks' New Exclusive Line Has a Different Design Approach
<
33
Male-Targeted Wine Subscriptions
Male-Targeted Wine Subscriptions
Bespoke Post's Wine Club is Geared Towards Millennial Men
<
32
Cereal-Themed Sneakers
Cereal-Themed Sneakers
The Nike Kyrie 4 'Cereal Pack' Takes Cues from Nostalgic Breakfasts
<
31
Puffy Oversized Designer Outerwear
Puffy Oversized Designer Outerwear
The Moncler Genius Project's Latest Drop Features Craig Green
<
30
CBD-Infused Protein Supplements
CBD-Infused Protein Supplements
The Floyd's of Leadville CBD Recovery Protein is Relaxing
<
29
Vitamin-Rich Healthy Beers
Vitamin-Rich Healthy Beers
'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health
<
28
Mysterious Forest-Inspired Skincare Brands
Mysterious Forest-Inspired Skincare Brands
Thyane's Brand Identity is Rooted in Greenery
<
27
Footwear-Inspired Urban Park Concepts
Footwear-Inspired Urban Park Concepts
Design, Bitches Boasts an Eclectic Vision for a Playful Site
<
26
Street Food-Inspired Chips
Street Food-Inspired Chips
The London Flavours Street Food Chips are Premium and Tasty
<
25
Modern Puffy Parka Collaborations
Modern Puffy Parka Collaborations
ADER Error & PUMA Team Up for an Ultra-Stylish Winter Capsule
<
24
Crunchy Nutrient-Dense Snacks
Crunchy Nutrient-Dense Snacks
The FROM THE GROUND UP Cauliflower-Based Snacks are Vitamin-Rich
<
23
Milk-Integrated Cereal Pots
Milk-Integrated Cereal Pots
The Nestle Breakfast to Go Cereals Can be Enjoyed Anywhere
<
22
Calendrical Wine Bottles
Calendrical Wine Bottles
This Creative Wine Label Visualizes Winemaking Over a Calendar Year
<
21
Prepackaged Smoothie Bowls
Prepackaged Smoothie Bowls
The Kellogg's Joyböl is an All-in-One Breakfast to Enjoy Anywhere
<
20
Playfully Colorful Brand Identities
Playfully Colorful Brand Identities
The New Mozilla Firefox Graphics are Stunningly Minimalist
<
19
Artistically Expressive Footwear
Artistically Expressive Footwear
The Y/Project x UGG is Teased with a Renaissance Campaign
<
18
Metallic Canteen Soda Bottles
Metallic Canteen Soda Bottles
This Coca-Cola Packaging Design Brings a New Look to the Brand
<
17
Sparkling Anti-Anxiety Beverages
Sparkling Anti-Anxiety Beverages
The Herbal Natural Drink is Made with Valerian Root and Jasmine
<
16
All-Day Food Supplements
All-Day Food Supplements
PACK'D Offers Nutrient-Rich Supplements for 'Dawn' and 'Dusk'
<
15
Sleek Contemporary Sneakers
Sleek Contemporary Sneakers
The Nike Blazer Lows Have a Different Iteration of the Iconic Swoosh
<
14
Small-Batch Artisanal Chocolates
Small-Batch Artisanal Chocolates
Honest Chocolate Favors Organic Ingredients & Traditional Methods
<
13
Art Therapy Branding Initatives
Art Therapy Branding Initatives
Basic Studio Creates a Tranquil Design Aesthetic for ENSO
<
12
Women's Cannabis Platforms
Women's Cannabis Platforms
Latitude Was Created to Share Real Stories of Women's Cannabis Use
<
11
Creativity-Celebrating Campaigns
Creativity-Celebrating Campaigns
Post-it's Clever Advertisement Honors the Artistic Spirit
<
10
Collaborative Streetwear Newspapers
Collaborative Streetwear Newspapers
Supreme and the New York Post Made a Limited-Edition Newspaper
<
9
Adventure-Focused Personalized Jackets
Adventure-Focused Personalized Jackets
The North Face Japan Takes Its Slogan to New Heights
<
8
Ultra-Playful Poke Restaurant Branding
Ultra-Playful Poke Restaurant Branding
Yeye Design Gives Molo a Colorful and Unusual Aesthetic
<
7
Inclusive Skin Tone Campaigns
Inclusive Skin Tone Campaigns
American Apparel's Nude Clothing Range Comes in Nine Shades
<
6
Cocktail-Themed Sock Packages
Cocktail-Themed Sock Packages
'Socktails' Packaging for Socks Playfully Spotlights Gradient Styles
<
5
Furniture-Inspired Chocolate Advertisements
Furniture-Inspired Chocolate Advertisements
IKEA's Promotion for Its Dark Chocolate is Clever
<
4
Restorative Feminine Skincare
Restorative Feminine Skincare
EMVY Cosmetics Are Gentle Treatments In Cute and Clinical Packaging
<
3
Outdoorsy Swedish Fashion Editorials
Outdoorsy Swedish Fashion Editorials
The Fjällräven x Acne Studios Collab Boasts Adventure Fashion
<
2
Story-Inspired Interactive Campaigns
Story-Inspired Interactive Campaigns
The Converse Campaign Encourages People to Claim Their Chucks
<
1
Cheeky Art School T-Shirts
Cheeky Art School T-Shirts
Chinatown Market Releases a Collection of Fun-Poking Graphic Tees
<