The September 2018 branding concepts delve into refreshing elements that broaden consumer perceptions of packages and labels. The featured examples push the envelope visually and include everything from food and beverage products to fashion-themed examples.
Socktails created a playful packaging concept that represents its vibrant personality with utilitarian hang tags, as well. Its recent drop is beverage-inspired and has bold gradient hues representing cocktails, including Mojitos, Cosmopolitans, and Tequila Sunrises. This brand identity makes the product fun, gives the label personality, and correlates to something unrelated yet visually striking.
Another branding example to note this month is Nike's Cereal Pack that adorns the Kyrie 4 sneakers in colorways that recall nostalgic cereal brands -- these include Lucky Charms, Kix, and Cinnamon Toast Crunch.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
