Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Top 100 Branding Trends in September

From Cocktail-Themed Sock Packages to Cereal-Themed Sneakers

— September 29, 2018 — Art & Design
The September 2018 branding concepts delve into refreshing elements that broaden consumer perceptions of packages and labels. The featured examples push the envelope visually and include everything from food and beverage products to fashion-themed examples.

Socktails created a playful packaging concept that represents its vibrant personality with utilitarian hang tags, as well. Its recent drop is beverage-inspired and has bold gradient hues representing cocktails, including Mojitos, Cosmopolitans, and Tequila Sunrises. This brand identity makes the product fun, gives the label personality, and correlates to something unrelated yet visually striking.

Another branding example to note this month is Nike's Cereal Pack that adorns the Kyrie 4 sneakers in colorways that recall nostalgic cereal brands -- these include Lucky Charms, Kix, and Cinnamon Toast Crunch.
6.3
Score
Popularity
Activity
Freshness
100
Squeeze Pack Dessert Butters
Squeeze Pack Dessert Butters
Nikki's Coconut Butter Cashew Cookie Butter is Vegan-Friendly
<
99
Chocolatey Almond Butter Powders
Chocolatey Almond Butter Powders
Barney Butter Chocolate Powdered Almond Butter is 100% Natural
<
98
Protein-Packed Cheese Crisps
Protein-Packed Cheese Crisps
The Stacy's Cheese Petites Come in Two Flavor Varieties
<
97
Vacation-Inspired Interactive Campaigns
Vacation-Inspired Interactive Campaigns
Almond Joy's Playful Campaign Advocates for Vacation Days
<
96
Prepackaged Vegan Baked Goods
Prepackaged Vegan Baked Goods
The Fat Badger Bakery Vegan Small-Batch Cookies are Indulgent
<
95
Regional Ingredient Gins
Regional Ingredient Gins
These Big Tree Distillery Gins are Made with Native Australian Botanicals
<
94
Moruga Scorpion Pepper Sauces
Moruga Scorpion Pepper Sauces
The Ghost Scream Vindaloo Curry Hot Sauce is Perfectly Piquant
<
93
Fatigue-Suppressing Goat Weed Drinks
Fatigue-Suppressing Goat Weed Drinks
The Goat Water Energy Drink is All-Natural and Health-Focused
<
92
Prepackaged Vegan-Friendly Appetizers
Prepackaged Vegan-Friendly Appetizers
These New Yves Veggie Products are Tasty and Meat-Free
<
91
Portioned Organic Confection Treats
Portioned Organic Confection Treats
The Dagoba Organic Chocolate Gems Contain Premium Ingredients
<
90
Exclusive Limited-Edition Chocolates
Exclusive Limited-Edition Chocolates
These Dick Taylor Chocolates are Made with Simple Ingredients
<
89
Digestion-Aiding Summer Soups
Digestion-Aiding Summer Soups
The ZÜPA NOMA Summer Squash Soup is Made with Just Veggies
<
88
Heatable Protein-Enriched Soy Milks
Heatable Protein-Enriched Soy Milks
Achimae Soymilk is Packaged in SIG Heat&Go Cartons
<
87
Healthy Sugar-Reduced Oatmeals
Healthy Sugar-Reduced Oatmeals
The Quaker Oat So Simple Oatmeal is Simple and Delicious
<
86
Crunchy Chip-Packed Chocolates
Crunchy Chip-Packed Chocolates
These Cadbury Dairy Milk Chocolate Bars are a Savory Treat
<
85
Community-Building Storytelling Campaigns
Community-Building Storytelling Campaigns
AirBnbHaus Created a Sense of Belonging at Sundance
<
84
Natural Wellness-Enhancing Teas
Natural Wellness-Enhancing Teas
These New Bigelow Teas Put Key Ingredients in the Spotlight
<
83
Creative Project Management Software
Creative Project Management Software
Streamtime is a Creativity-Focused App That Boosts Efficiency
<
82
Balanced Sugarless Sodas
Balanced Sugarless Sodas
Virgil’s Zero Sugar Root Beer is Made with 15 Spices and Roots
<
81
Organic Kid-Created Cereals
Organic Kid-Created Cereals
'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
<
80
Collaborative Cereal Brand Clothing
Collaborative Cereal Brand Clothing
Froot Loops and AWAYTOMARS Created a Fun Fashion Collection
<
79
Fruity Morning Energy Drinks
Fruity Morning Energy Drinks
The Rockstar First Start Energy Drink is Made with Real Fruit Juice
<
78
Canned Autumnal Pumpkin Lattes
Canned Autumnal Pumpkin Lattes
The La Colombe Pumpkin Spice Draft Latte Has a Premium Recipe
<
77
Clean Eating Coffee Creamers
Clean Eating Coffee Creamers
The JoeFroyo Clean Label Creamer is Made with Simple Ingredients
<
76
Libation-Infused Coffee Blends
Libation-Infused Coffee Blends
The Fire Dept. Coffee Irish Whiskey-Infused Coffee is Full-Flavored
<
75
Healthy Herb-Infused Oils
Healthy Herb-Infused Oils
These littleseed Rapeseed Oils Have a High Smoking Point
<
74
Caffeine-Free Recovery Refreshments
Caffeine-Free Recovery Refreshments
The O2 Natural Recovery Drink Helps the Body to Process Toxins
<
73
Album-Accompanying Streetwear Collections
Album-Accompanying Streetwear Collections
Ariana Grande's Fashion Line is a Smart Marketing Move
<
72
Geometry-Inspired Comfortable Menswear Capsules
Geometry-Inspired Comfortable Menswear Capsules
ROKIT's Fall/Winter 2018 Drop is Boldly Abstract
<
71
Wildflower Honey Caramel Chocolates
Wildflower Honey Caramel Chocolates
The Droga Money on Honey Chocolates are Free of HFCS
<
70
Divergent Dairy Branding
Divergent Dairy Branding
These Russian Dairy Products Were Designed to Differ From Competing Goods
<
69
Celeb-Approved Frozen Pizzas
Celeb-Approved Frozen Pizzas
O, That’s Good! Premium Frozen Pizzas were Created by Oprah and Kraft
<
68
Creamy Non-Bitter Dark Chocolates
Creamy Non-Bitter Dark Chocolates
The Cadbury Darkmilk Chocolate is Blended with Milk Chocolate
<
67
Brain-Supporting Coffee Blends
Brain-Supporting Coffee Blends
Neuro Coffee Features Antioxidants from the Coffee Fruit in the Mix
<
66
Heart Health-Supporting Kefirs
Heart Health-Supporting Kefirs
The Lifeway bioKEFIR Shots are Formulated for Optimal Health
<
65
Crispy Creme-Filled Biscuits
Crispy Creme-Filled Biscuits
The New Joyfills Biscuits Come in a Variety of Sweet Varieties
<
64
Wintery Refreshment Chewing Gums
Wintery Refreshment Chewing Gums
The ORBIT Freeze Mint Gum Delivers a Cooling Effect
<
63
Country-Inspired Jersey Packaging
Country-Inspired Jersey Packaging
Nike's World Cup Packaging Incorporates Global Influences
<
62
Free-Flowing Kombucha Bottles
Free-Flowing Kombucha Bottles
N°1 Kombucha's Drink with Live Cultures Emphasizes Living Energy
<
61
Vegan-Friendly Drinking Snacks
Vegan-Friendly Drinking Snacks
The Made for Drink Patacones Plantain Chips are Great with Rum
<
60
Low-Calorie Carrot Cake Bars
Low-Calorie Carrot Cake Bars
The Fibre One Cake Bars are Sweet and Satisfying
<
59
Motorcycle Brand Beers
Motorcycle Brand Beers
Harley-Davidson & Three Milwaukee Breweries Created a Commemorative Beer
<
58
Convenient Prepackaged Fruit Snacks
Convenient Prepackaged Fruit Snacks
The URBAN Eat Fruit Snack Pots Acknowledge Snacking Culture
<
57
Probiotic-Packed Canned Kombuchas
Probiotic-Packed Canned Kombuchas
The KÖE Organic Kombucha Comes in Five Sweet Flavors
<
56
Street Fare Meal Kits
Street Fare Meal Kits
The Old El Paso Street Market Meal Kits are Convenient and Premium
<
55
Football-Inspired Museum Scarves
Football-Inspired Museum Scarves
Made in Catteland's Museum League Project Elevates Gallery Merch
<
54
Artisan-Inspired Frozen Meals
Artisan-Inspired Frozen Meals
The Stouffer’s Urban Bistro Lineup Offers Premium Culinary Options
<
53
Concentrated Cold Tea Drinks
Concentrated Cold Tea Drinks
The B.W. Cooper’s Organic Cold Brew Tea Concentrate is Convenient
<
52
Exquisitely Displayed Confectionery
Exquisitely Displayed Confectionery
Bramble & Hedge's Nougat Bars are Artisan-Made in Melbourne
<
51
Exquisitely Elegant Restaurant Branding
Exquisitely Elegant Restaurant Branding
La Tortilleria Creates a Sleek Identity for Delicata
<
50
Nontraditional Whisky Spirits
Nontraditional Whisky Spirits
Whyte & Mackay's New Blended Scotch Whisky Targets Younger Drinkers
<
49
Cocktail-Flavored Snack Chips
Cocktail-Flavored Snack Chips
The Tyrrells Raspberry Bellini Chips are Limited-Edition
<
48
Logo-Shaped Street Snacks
Logo-Shaped Street Snacks
SEGA Spent Months Developing a Vanilla-Flavored Edible Logo Cake
<
47
Metabolism-Boosting Teas
Metabolism-Boosting Teas
The teapigs Trim Tea is Infused with Guarana Seed
<
46
Male-Targeted Wine Subscriptions
Male-Targeted Wine Subscriptions
Bespoke Post's Wine Club is Geared Towards Millennial Men
<
45
Calorie-Conscious Ice Creams
Calorie-Conscious Ice Creams
Jude’s Ice Cream Has Unveiled New Treats Made without Added Sugar
<
44
Millennial-Targeted Meat Snacks
Millennial-Targeted Meat Snacks
These Columbus Meat and Cheese Snacks are Convenient to Enjoy
<
43
Single-Serve Prosecco Cases
Single-Serve Prosecco Cases
The La Marca Prosecco Celebration Set Contains 12 Mini Bottles
<
42
Sleek Contemporary Streetwear
Sleek Contemporary Streetwear
KITH Partners Up with Tommy Hilfiger for a 90s-Style Line
<
41
Clinical Minimalist Skincare
Clinical Minimalist Skincare
Skinsmiths Takes a Minimalist Approach to Addressing Common Concerns
<
40
Waste-Reducing Sparkling Water
Waste-Reducing Sparkling Water
Dash Water's Infused Beverages Contain "Wonky" Fruits & Vegetables
<
39
Birthday Dessert Protein Bars
Birthday Dessert Protein Bars
The Grenade Carb Killa Birthday Cake Protein Bar is Scrumptious
<
38
Heartfelt Snack Bags
Heartfelt Snack Bags
Frito-Lay's Packages Have a Space for Special 'Snackable Notes' & Doodles
<
37
Clean Cold Brew Cans
Clean Cold Brew Cans
Civil Goat Packaging Refines Its Image with Minimalism and Its Mascot
<
36
Informative All-Natural Juices
Informative All-Natural Juices
MOJU Juices List Accurately All the Ingredients Used in Each Bottle
<
35
Crunchy Nutrient-Dense Snacks
Crunchy Nutrient-Dense Snacks
The FROM THE GROUND UP Cauliflower-Based Snacks are Vitamin-Rich
<
34
Cereal-Themed Sneakers
Cereal-Themed Sneakers
The Nike Kyrie 4 'Cereal Pack' Takes Cues from Nostalgic Breakfasts
<
33
Street Food-Inspired Chips
Street Food-Inspired Chips
The London Flavours Street Food Chips are Premium and Tasty
<
32
Modern Puffy Parka Collaborations
Modern Puffy Parka Collaborations
ADER Error & PUMA Team Up for an Ultra-Stylish Winter Capsule
<
31
Celebrity-Headed Sneaker Campaigns
Celebrity-Headed Sneaker Campaigns
Adidas Originals Launches the Falcon with Kylie Jenner
<
30
Pencil-Themed Wine Bottles
Pencil-Themed Wine Bottles
Neleman Winery's Unique Wine Bottles Pay Tribute to a Writing Utensil
<
29
CBD-Infused Protein Supplements
CBD-Infused Protein Supplements
The Floyd's of Leadville CBD Recovery Protein is Relaxing
<
28
Minimally Branded Coffee Mugs
Minimally Branded Coffee Mugs
Starbucks' New Exclusive Line Has a Different Design Approach
<
27
Footwear-Inspired Urban Park Concepts
Footwear-Inspired Urban Park Concepts
Design, Bitches Boasts an Eclectic Vision for a Playful Site
<
26
Prepackaged Smoothie Bowls
Prepackaged Smoothie Bowls
The Kellogg's Joyböl is an All-in-One Breakfast to Enjoy Anywhere
<
25
Puffy Oversized Designer Outerwear
Puffy Oversized Designer Outerwear
The Moncler Genius Project's Latest Drop Features Craig Green
<
24
Playfully Colorful Brand Identities
Playfully Colorful Brand Identities
The New Mozilla Firefox Graphics are Stunningly Minimalist
<
23
Mysterious Forest-Inspired Skincare Brands
Mysterious Forest-Inspired Skincare Brands
Thyane's Brand Identity is Rooted in Greenery
<
22
Sleek Contemporary Sneakers
Sleek Contemporary Sneakers
The Nike Blazer Lows Have a Different Iteration of the Iconic Swoosh
<
21
All-Day Food Supplements
All-Day Food Supplements
PACK'D Offers Nutrient-Rich Supplements for 'Dawn' and 'Dusk'
<
20
Milk-Integrated Cereal Pots
Milk-Integrated Cereal Pots
The Nestle Breakfast to Go Cereals Can be Enjoyed Anywhere
<
19
Vitamin-Rich Healthy Beers
Vitamin-Rich Healthy Beers
'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health
<
18
Metallic Canteen Soda Bottles
Metallic Canteen Soda Bottles
This Coca-Cola Packaging Design Brings a New Look to the Brand
<
17
Sparkling Anti-Anxiety Beverages
Sparkling Anti-Anxiety Beverages
The Herbal Natural Drink is Made with Valerian Root and Jasmine
<
16
Calendrical Wine Bottles
Calendrical Wine Bottles
This Creative Wine Label Visualizes Winemaking Over a Calendar Year
<
15
Artistically Expressive Footwear
Artistically Expressive Footwear
The Y/Project x UGG is Teased with a Renaissance Campaign
<
14
Art Therapy Branding Initatives
Art Therapy Branding Initatives
Basic Studio Creates a Tranquil Design Aesthetic for ENSO
<
13
Creativity-Celebrating Campaigns
Creativity-Celebrating Campaigns
Post-it's Clever Advertisement Honors the Artistic Spirit
<
12
Small-Batch Artisanal Chocolates
Small-Batch Artisanal Chocolates
Honest Chocolate Favors Organic Ingredients & Traditional Methods
<
11
Collaborative Streetwear Newspapers
Collaborative Streetwear Newspapers
Supreme and the New York Post Made a Limited-Edition Newspaper
<
10
Women's Cannabis Platforms
Women's Cannabis Platforms
Latitude Was Created to Share Real Stories of Women's Cannabis Use
<
9
Adventure-Focused Personalized Jackets
Adventure-Focused Personalized Jackets
The North Face Japan Takes Its Slogan to New Heights
<
8
Ultra-Playful Poke Restaurant Branding
Ultra-Playful Poke Restaurant Branding
Yeye Design Gives Molo a Colorful and Unusual Aesthetic
<
7
Cocktail-Themed Sock Packages
Cocktail-Themed Sock Packages
'Socktails' Packaging for Socks Playfully Spotlights Gradient Styles
<
6
Inclusive Skin Tone Campaigns
Inclusive Skin Tone Campaigns
American Apparel's Nude Clothing Range Comes in Nine Shades
<
5
Furniture-Inspired Chocolate Advertisements
Furniture-Inspired Chocolate Advertisements
IKEA's Promotion for Its Dark Chocolate is Clever
<
4
Outdoorsy Swedish Fashion Editorials
Outdoorsy Swedish Fashion Editorials
The Fjällräven x Acne Studios Collab Boasts Adventure Fashion
<
3
Restorative Feminine Skincare
Restorative Feminine Skincare
EMVY Cosmetics Are Gentle Treatments In Cute and Clinical Packaging
<
2
Cheeky Art School T-Shirts
Cheeky Art School T-Shirts
Chinatown Market Releases a Collection of Fun-Poking Graphic Tees
<
1
Story-Inspired Interactive Campaigns
Story-Inspired Interactive Campaigns
The Converse Campaign Encourages People to Claim Their Chucks
<