Ariana Grande's Fashion Line is a Smart Marketing Move
Kalina N — August 17, 2018 — Pop Culture
References: shop.arianagrande & highsnobiety
Ariana Grande's fashion collection is a six-piece range of graphic tees, sweaters, and hoodies. The drop is a well-thought-out marketing move as the simple streetwear line effectively accompanies the singer/songwriter's fourth studio album "Sweetener." The record was released on August 17th and fans will have the opportunity to boldly express their love for it with the purchase of Ariana Grande's fashion-forward offerings.
Naturally, the graphics in the streetwear collection have strong ties to 'Sweetener.' The color palette is kept minimalist and relatively neutral with the exception of a soft lavender crewneck. Some of the items boast Ariana's song list on the back. However, the most puzzling design of them all is a sweater with a baby picture. Fans are speculating whether it is a photograph of Ariana or her fiancé Pete Davidson.
Naturally, the graphics in the streetwear collection have strong ties to 'Sweetener.' The color palette is kept minimalist and relatively neutral with the exception of a soft lavender crewneck. Some of the items boast Ariana's song list on the back. However, the most puzzling design of them all is a sweater with a baby picture. Fans are speculating whether it is a photograph of Ariana or her fiancé Pete Davidson.
Trend Themes
1. Album-accompanying Streetwear Collections - The trend of creating fashion lines that accompany music albums provides an opportunity for artists to leverage their brand and create unique marketing strategies.
2. Graphic Tees and Sweaters - Graphic tees and sweaters are a popular trend in streetwear fashion, presenting opportunities for designers to create visually impactful clothing.
3. Minimalistic Color Palette - The use of a minimalist and neutral color palette in streetwear collections allows for versatile and timeless designs that appeal to a wide audience.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of album-accompanying streetwear collections by collaborating with musicians to create exclusive and limited-edition lines.
2. Music - The music industry can explore the potential of launching their own fashion lines to complement album releases as a strategic marketing move.
3. Merchandise - The merchandise industry can expand its offerings by creating custom clothing and accessories that resonate with fans and enhance the overall album experience.
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