A mysterious and highly engaging Converse campaign is running along Queen Street West in Toronto from August 10th until August 20th. The out-of-home project seeks to motivate rebellious spirits to always be the protagonists of their own stories. The incredibly daring initative features real-life Chuck Taylor All Stars hanging in random spaces along a popular street in downtown Toronto. Those bold enough to "steal" the sneakers will ultimately have another crazy story to tell.
The Converse campaign, so elegantly dubbed 'All The Stories Are True,' brings its brand identity back to its dedicated follower's individuality. Celebrating the consumer, the mystery-driven project builds on the cultural value of heartfelt stories. In addition, the generous Converse campaign was accompanied by a one-day pop-up where individuals had the chance to customize their pair of Chucks.