Supreme and the New York Post Made a Limited-Edition Newspaper
Laura McQuarrie — August 13, 2018 — Marketing
References: instagram & designtaxi
Supreme and the New York Post recently joined forces to launch a limited-edition newspaper for the August 13th issue. While Supreme is a streetwear brand that has built a strong fan base of Millennial consumers, it is fair to say that this demographic mostly stays on top of current news via digital channels—as such, the Supreme x New York Post newspaper has the potential to make the print product seem fresh and appealing to this segment.
Like its streetwear styles and many of the other limited-edition goods it has launched in the past, Supreme took a minimalist approach to placing its logo on the front of the paper. Naturally, the co-branded newspapers can only just now be found on newsstands, as well as some online sites for a high price.
Like its streetwear styles and many of the other limited-edition goods it has launched in the past, Supreme took a minimalist approach to placing its logo on the front of the paper. Naturally, the co-branded newspapers can only just now be found on newsstands, as well as some online sites for a high price.
Trend Themes
1. Limited-edition Collaborations - Create limited-edition collaborations between brands to attract new consumers and generate excitement around a product or service.
2. Revitalizing Print Media - Incorporate innovative marketing strategies to make print media more appealing and relevant to younger, digitally-oriented consumer demographics.
3. Minimalist Branding - Embrace minimalist branding approaches to create a sense of exclusivity and desirability among consumers.
Industry Implications
1. Streetwear - Collaborate with other brands or media outlets to create limited-edition streetwear products and drive consumer interest.
2. Media Publishing - Partner with fashion or lifestyle brands to create exclusive, limited-edition print media products that appeal to younger audiences.
3. Marketing and Advertising - Utilize minimalist branding techniques to differentiate and position products or services as exclusive and highly desirable.
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