Supreme and the New York Post recently joined forces to launch a limited-edition newspaper for the August 13th issue. While Supreme is a streetwear brand that has built a strong fan base of Millennial consumers, it is fair to say that this demographic mostly stays on top of current news via digital channels—as such, the Supreme x New York Post newspaper has the potential to make the print product seem fresh and appealing to this segment.
Like its streetwear styles and many of the other limited-edition goods it has launched in the past, Supreme took a minimalist approach to placing its logo on the front of the paper. Naturally, the co-branded newspapers can only just now be found on newsstands, as well as some online sites for a high price.
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