Iconic New York-based streetwear label Supreme has teamed up with graffiti artist Futura 2000 to drop an all-new clothing capsule tied directly to the non-profit organization Free Arts NYC. The concise collection consists of two t-shirts and a trio of skate decks.
The new tees come in black and white and feature portions of Futura's 2000s classic “The Good, The Bad, and The Ugly” painting, which was first debuted n 1991. Meanwhile, the back of the t-shirts come with Futura's signature. The new skate decks utilize imagery from the same painting, focusing on its three 'Pointman' characters.
For those interested, the Supreme x Futura 2000 collection is set to drop on Thursday, June 2. What's more, all of the profits will go towards supporting Free Arts NYC.
Image Credit: Supreme
What Makes This Trend Stand Out
- Charitable Streetwear
- The fusion of fashion and charitable giving offers an opportunity for brands to increase sales while giving back to their communities.
- Graffiti Art Collaboration
- The collaboration of street artists and fashion labels can create a unique and limited collection to attract niche markets.
- Skateboard as a Canvas
- Using skate decks as a canvas for artistic expression provides an opportunity for artists and fashion labels to create unique products that appeal to skateboard enthusiasts.
Sectors Adopting This
- Fashion Industry
- The fashion industry can benefit from the trend of charitable collaborations to engage socially conscious consumers and differentiate their brand from competitors.
- Art Industry
- The partnership between graffiti artists and fashion labels has the potential to expand the reach of street art and elevate it to new heights.
- Sports Industry
- The use of skateboard decks as a canvas for art increases its cultural significance and can enhance the appeal of skateboarding as a sport and lifestyle.
