In an effort to ensure that everyone feels like they belong, Airbnb installed Airbnbhaus at this year's Sundance Film Festival.
Sundance revolves around storytelling and shared experiences, but the massive crowds lead to exclusive parties and a distinct "scene" that not every visitor feels welcomed to. To combat this, Airbnb's activation aimed to serve as a space that created a retreat from the festival's exclusivity, a place where anyone could belong. After partnering with the emerging filmmaker Matty Brown, Airbnb extended its welcoming community to the online world and asked people to submit stories that spotlighted locals in their community. Eventually, these submissions would contribute to a larger piece created by Brown.
This digital content series shared the sense of belonging that was experienced at Sundance with a vibrant online community and serves as a tactful example of creative outreach.