In collaboration with General Mills, Nike is launching a Kyrie 4 Cereal Pack that pays tribute to basketball star Kyrie Irving’s love of breakfast cereal. As such, the collection will include several nostalgic styles with colorways that pay tribute to Cinnamon Toast Crunch, Lucky Charms and Kix.
The charming sneaker designs boast playful details that allude to marshmallows, cinnamon swirls and references to the cereal box designs. Additionally, the footwear designs are set to come packaged in cereal box-themed packaging, complete with Nike's logo in the style of the popular breakfast cereal brands.
These new sneakers from Nike and General Mills were recently shown to fans at Foot Locker’s House Of Hoops mobile trucks in NYC and LA. Soon, the cereal-themed sneakers can be found at Foot Locker locations, as well as the Nike SNKRS app.