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This Coca-Cola Packaging Design Brings a New Look to the Brand

 - Aug 8, 2018
References: yankodesign
The Coca-Cola packaging design seen here creates a new visual language for the brand to help it stay relevant amongst consumer demographics that are seeking out a healthier refreshment option. Designed by Tommaso Ceschi and chosen as a winner of a contest held by Elite, the packaging features a metallic canteen design that makes it suitable for use with both cold and hot beverages. This means the container could be kept by the consumer for an extended period rather than discarded after one use to put a focus on sustainability and keep them thinking about the brand.

The conceptual Coca-Cola packaging has been designed in four color variations that are each visually connected to a different product from the brand's existing lineup.