Countless wine subscriptions are created expressly for the purposes of appealing to women but Bespoke Post is now looking to cater to Millennial men with its newest wine club. As Bespoke Post CEO and co-founder Rishi Prabhu describes, "Millennial men are the primary audience for our core subscription service. And when we first started doing the research on our new, consumables-focused business, we realized that there isn’t another wine club out there speaking to this demographic."
Bespoke Post is an ecommerce start-up that provides "goods and guidance for the modern man" in the form of monthly boxes packed with themed items to upgrade one's daily life. With this new wine club, consumers will be able to receive four bottles per box and specify how often they'd like to receive a shipment. When it comes to wine selection, customers are able to take a taste quiz and discover their favorite flavor profiles.