During the pandemic, The Cocktail Society responded to data that showed a 50.2% spending increase on subscription services and saw an opportunity to fill a gap in the market with its bottled cocktails, kits and hampers. The new drinks subscription makes it easy for consumers to get a variety of cocktails conveniently delivered to their door.
The debut box from the brand includes options of a Smoked Old Fashioned, Coconut & Kaffir Lime Leaf Daiquiri, Oak Aged Sloe Negroni or Salted Caramel Espresso Martini. On a monthly basis, members get their choice of seasonal cocktails, plus other products like snacks and The Cocktail Society’s magazine, Drink Up. There's also the opportunity to connect with a virtual service for drink-related questions.