'Raising the Bar' is a new monthly subscription box that offers curated non-alcoholic cocktail kits in sustainable packaging. Each month, customers receive a set of ingredients designed to make a different delicious mocktail. These boxes include fruit, seasonings, and other toppings, such as apple spice-flavored simple syrup. The box itself is fully recyclable, while the packaging uses paper-based filling that is also sustainable.
The ingredients in the kit vary based on the month, but are mostly packaged in recyclable pouches, glass, or aluminum cans. Each month's box contains enough ingredients to make four to eight drinks with select leftover ingredients. The leftovers are intended to encourage customers to continue with the hobby and experiment making their own mocktails throughout the month. Over time, customers can build their own alcohol-free bar cart.
Image Credit: Raising the Bar, Cratejoy
What's Driving This Trend
- Sustainable Subscription Boxes
- Businesses can provide monthly subscription boxes of sustainably packaged products, such as non-alcoholic cocktail kits, to cater to conscious consumers.
- DIY Mixology Kits
- By providing a monthly set of ingredients for customers to create their own mocktails, businesses can tap into the demand for DIY at-home experiences.
- Zero-proof Beverage Industry
- As more people seek to reduce or eliminate alcohol consumption, there is an opportunity for businesses to innovate and provide non-alcoholic drink options that still offer unique and satisfying flavor experiences.
Who This Affects Most
- Beverage Industry
- Companies in the beverage industry can introduce non-alcoholic products and sustainable packaging to cater to consumers looking for healthier and more eco-friendly options.
- Subscription Box Industry
- The subscription box industry can expand to include sustainable options for a variety of products, such as DIY mixology kits, to meet the demand for convenient and eco-friendly at-home experiences.
- Eco-friendly Packaging Industry
- Manufacturers of eco-friendly packaging materials and products can capitalize on the growing trend towards sustainable and ethical consumption by partnering with businesses to provide innovative packaging solutions.
