A collaboration between iconic Italian design brand Seletti and artist Maurizio Cattelan, the Made in Catteland Museum League project sees football team-inspired scarves created for countless contemporary art museums around the world. The unique project follows a pattern of larger institutions making themselves familiar with new audiences by expanding on the experience of the museum with branded merchandise that looks to elevate gift shop pieces so that they are better aligned with the museum's collection.
Currently, the Made in Catteland Museum League project includes scarves from the Whitney and the Brooklyn Museum in New York City, Fondation Beyeler in Basel and the Marian Goodman Gallery. Each scarf has been designed by Maurizio Cattelan and is available through the Made in Catteland online store and from each featured museum's gift shop.
Image Credits: Made in Catteland/Seletti