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Minimally Branded Coffee Mugs

Starbucks' New Exclusive Line Has a Different Design Approach

— August 9, 2018 — Art & Design
Starbucks is well-known for its dominantly branded coffee mugs. From designs that boast a sizable version of the global company's logo loud and proud to chaotic whimsical patterns that add an artistic twist to the offerings, one would think that Starbucks' style is securely defined and set in stone. However, the company partners up with Japanese designer Hiroshi Fujiwara's imprint 'fragment design' and American glassware brand Fire King to surprise its loyal customers.

The result is design-forward, minimally branded coffee mugs. The exclusive offering is made of stainless steel and boasts a subdued color palette with gray and navy. The collaborators behind the product are commemorated with tiny logo shout-outs on the body of the cups.
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