The Starbucks Japan Been There drinkware line is an extension of the brand's popular collection of regionally themed mugs and cups that will provide avid travelers with a way to mark their travels to the country's various hotspots.
The collection includes 20 different designs to choose from that are each themed with different cities along with imagery that calls to mind the culture, cuisine or sights. The collection highlights a sketch-inspired design aesthetic that gives each of the products a certain level of rusticity that will be admired by citizens and travelers alike.
The Starbucks Japan Been There drinkware range is launching now, but does require collectors to actually visit each location to pick up the various stylesto make it an exploratory lineup of collectibles.
Key Themes Behind This Trend
- Travel Memorabilia
- With the rise of travel as a hobby and social media, creating unique and collectible souvenirs like the Starbucks Japan Been There drinkware can be a lucrative trend for tourism-focused businesses.
- Regional Merchandise Collections
- As merchandise continues to be an effective marketing strategy, businesses can follow Starbucks’ lead and create region- or city-specific products that will appeal to locals and tourists.
- Sketch-inspired Design
- Using sketch-inspired design aesthetic can be a fresh take on traditional designs and can spark a new trend in collectible merchandise.
Where This Applies
- Coffee and Tea Industry
- Companies in the coffee and tea industry that have a strong brand affinity can consider launching their own line of regionally-themed drinkware to encourage customer loyalty and create a new revenue stream.
- Tourism Industry
- The tourism industry can develop unique and collectible souvenirs to sell to visitors, providing them with a memorabilia of their travels while simultaneously creating a new revenue stream.
- Design Industry
- The rise of sketch-inspired design could be an inspiration to designers to create a new wave of design styles.
